When it comes to choosing a farrier, many horse owners naturally look for someone who has years of experience. That means it can be challenging to build up your book of clients when you’re just starting out. However, there are five different things you can do to gain the trust of new clients and fill up your schedule.
Apprentice with a Talented Farrier
Start off your career by working with a talented, veteran farrier. Look for someone who is well-respected in the local equine community and learn everything that you can during the apprenticeship. By working on horses under the guidance of a respected farrier, you’ll be developing both your experience and your reputation. Put in effort, do a good job, and view the experience as a preparation for when you’re off running your own business.
Build Relationships with Local Vets
Local veterinarians can refer clients to you, so it’s worth your time to build relationships with them. Approach this as a long-term goal, though, rather than a short-term solution that will bring you clients quickly.
Gather Client Testimonials
What you can do in the short-term is to gather testimonials from the clients that you do currently have. Ask your clients to review your business on Facebook or Google. You can also establish a referral program and get your current clients involved. Hearing about the good work that you do from a friend, trainer, or other horse owner can encourage others to give your business a chance.
Provide Case Studies and Photos
Case studies and photos are excellent evidence of the quality of your work, so focus on gathering and presenting them. With The Farriers App, this is easy, since the App can store horse history information and hoof photos for you. It’s a great way to study a hoof’s progress over time, and can be a powerful bit of marketing material for your business.
Be sure to share these photos (with the client’s permission, of course) on your blog or social media pages. Seeing your success in improving a horse’s hoof health can give new clients more confidence in you.
Increase Your Professionalism
When you’re just starting out, it’s so important to treat your farrier business as, well, a business. Invest in a logo and some branding, and then incorporate that into your invoices, your business cards, and your website.
Be sure to adopt a professional attitude toward your work, too. Show clients that you value their time by arriving promptly for appointments, and if you’re running behind, give clients a call to let them know. Other courtesies, like performing appointment reminder calls, can show clients that they’re a priority to you, and that you take your business seriously.
The Farriers App is a must-have app for any professional farrier. Even if you’re just starting out, the App will save you time and help keep you organized as you bring in more and more clients. Try out the App free for 30 days right now, and see the difference it can make for your business.