Social media. Blogs. Online advertisements. There are many ways that you can use online marketing to grow your farrier business, but if you’re just starting out, the whole online marketing world can feel overwhelming and confusing. Want to get started with some new marketing strategies but aren’t sure where to start? Here are a few things you can do to find new clients.
Start with a Website
All of your online marketing needs to channel people back to one place, and that place is your website. It’s much easier to encourage a person to check out your website for more information than it is to convince them to call you out of the blue. Plus, your website is an important online marketing tool for your business.
Your website doesn’t have to be super complex – or super expensive. At the most basic, you’ll need a home page, a page highlighting your services, and a contact page. There are many free website builders like Wix or WordPress that will do the job for you, but depending on your level of comfort with designing a site, you may want to hire someone to create it for you.
Don’t worry, you don’t have to spend tens of thousands of dollars on your site. Instead, check in with local marketing companies to get some rates. You may be able to find a website designer who’s recently graduated school and who is looking to create portfolio pieces at lower rates. There are many ways to come in under budget.
Create a Social Media Account
Creating a social media account is a low-cost, low-risk way to start out with marketing your business online. It’s free to create an account, and once you get the hang of it, posting is pretty easy, too.
If you’re not experienced with social media, then you’ll want to find someone who can help you get started. There are countless marketers who offer this service, and a social media specialist can help to get you set up, come up with a marketing strategy, and teach you some posting best practices. You may decide to take over the account yourself, or you may find it’s best to let the social media manager continue to oversee the account.
There’s another way you can leverage social media to gain local exposure. Get active in some local Facebook groups and answer hoof care-related questions when others post them. Don’t directly promote your business, but rather use this strategy to get your name out there as a knowledgeable farrier. With a little time and consistency, group members will come to recognize your name, and you may find you gain a few clients along the way.
A huge portion of the horse world is online these days, and online marketing lets you engage with potential clients at a fairly low cost. While there are countless ways to leverage these marketing options, creating a website and getting started on social media are probably the best way for your start out.