Tips to Build Your Client Base as a New Farrier

If you’re just starting your farrier business, then building your client base is probably at the top of your to-do list. While it takes time to gain new clients, there are a few things you can do to speed things along and grow your farrier business. Here are some tips to get you started.

Join Local Farrier Organizations

Start by joining your state, regional, or otherwise local farrier organizations or associations. These organizations are great for a number of reasons:

  • They provide you with resources that are specific to your geographic area
  • They host workshops, conferences, and other events that make up for great networking opportunities
  • They often have a database or list you can join that is sorted by area

In short, these organizations can help to connect you to other farriers in your area. If a farrier is approached by a client who’s outside of their service area, or if they just don’t have time to take on additional work, they may refer the client to you, instead.

Network with Other Professionals

In addition to networking with other farriers, you should work to make connections with veterinarians, trainers, and barn owners in the area. Always have your business cards on hand with you, and let others know that you’re actively taking on new clients.

Seek Out a Mentor

If you haven’t done so already, now is a great time to find a mentor who can help you build your business. A respected farrier in your area, or perhaps a farrier who has recently retired may be willing to help you get established. Having a mentor is a valuable asset, since you can turn to them with questions about running your business and they can likely connect you with resources.

Actively Market Your Farrier Business

Marketing might not be an activity that you love, but it’s important to build up even some basic marketing skills to help build your business. Create business cards and a website so that people can connect with you. You may want to venture into social media, and possibly create some brochures about your business. Photos go a long way in marketing your farrier business, so get some great shots of shoeing jobs that you’re particularly proud of to add to your marketing materials.

Use Your Downtime Productively

When you find that you have a few hours or even a whole day free, don’t use that time as free time. Instead, use it as time to market your farrier business. Drive around and leave business cards and flyers at local tack and feed stores. Work on your website or social media page. Bring donuts and coffee to local veterinarian offices.

Building your client base when you’re a new farrier will take some time, but with active, thoughtful marketing, you can start to fill up your schedule quickly.