Referrals can be a valuable way to gain new clients and build your farrier business, but you can’t just sit back and wait for referrals to come along. Here are four strategies to drive referrals and grow your business.
Make Your Services One of a Kind
First, start by making your farrier business memorable. Find a way to brand yourself differently, or do something differently to set you apart from other farriers.
Need ideas? The Farriers App is a convenient solution. The App allows you to take and store hoof photos and videos, then reference them in the future. When you share documentation of a horse’s progress with its owner, you’re going above and beyond what most other farriers do. It’s a great way to show clients that you take your work – and their horse’s health and progress – seriously.
Ask for Referrals
Clients may not think to refer you unless someone specifically asks them for a farrier recommendation. If you bring up the fact that you’re looking for referrals, though, this may help. You may also want to create a referral incentive, such as a discount off services or a gift card when a client brings in a referral who schedules an appointment with you. You can include information about the incentive on the back of your business card or on the bottom of an invoice to gently remind clients of the option.
Network with Other Farriers
Don’t forget that other farriers can be a source of referrals, too. Stay connected with farriers around your service areas, and make an effort to connect with them through social media or during conferences and trade shows. If they receive requests from clients that are outside of your service area, they may pass your name along – and you can do the same for them in return.
Volunteering at a horse rescue or equine nonprofit can also be a networking strategy that can result in referrals. Though your volunteer work will be unpaid, it will put you around people who may own horses, themselves, or who may know other horse owners.
Driving referrals takes a bit of work, but it’s worth the effort. Don’t forget to always carry business cards with you, too – you never know when you may have a chance to connect with a potential new client.