5 Important Business Skills Every Farrier Should Have

Running a farrier business doesn’t just come down to your skills in horse hoof care, although that’s certainly a big part of it. Not only will you need farrier skills, but you’ll also need a few key business skills to run a successful farrier business.


If you want to gain new customers and build your business, you’ll need some sales skills. You don’t have to be a super-slick salesperson, but you do have to be able to convey why clients should hire you for their horses’ hoof care needs. Think about what it is you do differently, why you’re valuable to a horse owner, and why clients should choose you over other farriers.

Your sales skills will come in valuable in face-to-face interactions, but you’ll also rely on them when you develop a website, a social media presence, and marketing materials, like brochures. Sales not your strength? Don’t worry, this is a skill that you can develop, and you can even hire a freelancer to help with your marketing needs.

Client Communications

Interacting with clients is a daily part of owning a farrier business. Good farriers know how to have productive conversations with customers. They can communicate well, and even know how to handle difficult conversations. Whether you communicate in person, over the phone, or through email or text message, you’ll definitely need some decent communication skills.

Inventory Management

Is your farrier truck or trailer stocked with everything that you need for the next week? The next month? Inventory management is an essential part of your job, and there’s nothing worse than running out of a common shoe or supply and then having to scramble to get more in or find an alternative.


One of the most important business skills that farriers need? Good scheduling skills. Not only do you need to be able to schedule appointments wisely in terms of their length and their location, but you also need time management skills so that you can stick to your schedule.

The Farriers App makes scheduling clients much easier. You can automatically schedule future appointments by increments like 6 or 8 weeks, and the App can even send out email and SMS appointment reminders, saving you time. The App’s calendar feature is convenient and easy to use, so you can stay on task and arrive at your appointments on time.

Financial Management

When running your farrier business, you’ll need some financial management skills. You’ll need to track invoices – both those that are paid and unpaid – as well as expenses, mileage, and other tax deductions.

Worried about doing all of this by hand? You don’t have to. The Farriers App can show you which invoices are paid and unpaid (and you can even take payments right within the App for further streamlining). You can photograph receipts so there’s no chasing paper, and can easily review your income within the App.

The Farriers App is a great tool that can help to streamline the administrative side of running a farrier business. Download your free 30-day trial of the App now to see how much easier it makes running your business!