Attending a farrier conference is a great way to further improve your talents as a farrier. But it’s also a great investment in your business. If you decide to attend a conference, use these 5 tips to get the most out of the experience and to help grow your farrier business.
Choose the Right Seminars
Most conferences offer a great selection of seminars, lectures, and other educational opportunities. They cover everything from marketing strategies to new shoeing techniques to the latest in horse health research. Choose some seminars that you’ll really benefit from. Think about the areas and topics that you’re weakest in, and look for seminars that will expand your knowledge and push you out of your comfort zones in these areas. If you can learn a new skill that will make you a more versatile farrier, then you can potentially grow your business as a result.
Take advantage of the opportunities that farrier conferences offer you to network. Connect with other farriers and meet up for lunch to talk business practices, marketing techniques, and tips and tricks. Be sure to approach speakers with follow-up questions and to get their contact information for the future. Whereas the farrier career is often a solitary one, conferences provide you with a valuable opportunity to connect with and learn from others in the industry.
Hone Your Skills
Want to put your skills to the test and receive some critique from top-notch farriers? Then take advantage of the workshop and competition options that some conferences offer. Competing or taking part in a hands-on workshop gives you a chance to receive valuable critique and feedback, which will only improve your skills and make you a better overall farrier. Plus, if you win a competition, you have a great piece to add to your marketing materials and website.
Pay Attention to Marketing Strategies
As you attend seminars and interact with other farriers, pay attention to how they market their businesses. What are they doing differently to set their businesses apart, and how do they connect with new potential clients? What can you do differently to set your own business apart from competitors?
Check Out the Vendor Area
Taking the time to connect with vendors at conferences is another great way that you can grow your business. Vendor areas are full of new, innovative products that can save you time, increase your productivity, and allow you to do a better overall job.
You’ll find The Farriers App in the vendor areas of many major farrier shows. The Farriers App is packed with features that you’ll love, including:
- Digital invoices that you can create in just seconds
- The ability to automatically send email and SMS appointment reminders
- A comprehensive calendar that makes scheduling appointments easy
- The ability to take photos of receipts to digitally track your expenses
- And so much more
Be sure to download your free 30-day trial of The Farriers App, so you can try the App out in your day-to-day business. We’re so sure that you’ll love it we won’t even request credit card information. Download your free trial now.
Looking to find a great conference? Be sure to look into some of our favorites below.
- The International Hoof-Care Summit
- The American Farrier’s Association Annual Convention
- The Cornell Farriers Conference
- The Scottish Farrier & Veterinary Conference
- The Arctic Farrier Convention
- The Danish Hoofcare Event
Which conferences are on your list to attend this year?