It might seem a simple task – put your farrier business name and contact information onto a card, and you have a business card ready to go. But when you’re running a farrier business, your business card can be a powerful marketing tool, so you want it to be the best representation of your business possible. Clients may find you when they see your business card on a tack store bulletin board, and if you sponsor a class at a horse show, you’ll often be asked to submit a business card for inclusion Read more [...]

Your first appointment with a new client is an important time for both of you. It gives you a chance to get to know each other and make sure that you’re a good match. It’s also a great time to provide some information about how you work, what the client can expect, and to set up yourself up for a successful business relationship with the client. Here are 5 ways to ensure the first appointment goes smoothly. Set Out Your Expectations During the appointment, you’ll need to make some Read more [...]

Websites, blogs, social media, and even print advertisements. There are countless different ways to market your farrier business, and only so many hours in the day. But when it seems like everyone is on Facebook, it would seem that your farrier business should be there, too. Right? Not exactly. There’s no one-size-fits-all marketing strategy that will work for every business, and ultimately you need to do what’s right for your farrier business. Here are a few points to consider about getting Read more [...]

Whether you’re just starting up your business or have been working for years, there are always ways to improve and invest in your business. Thinking of making an improvement to help grow your farrier business? Here are 5 great investments to consider. Your Branding You don’t necessarily need to go all-out when it comes to branding your farrier business, but some basic branding practices will help. Create a logo, a business name, and decide on some branding colors that will represent your Read more [...]