Gain New Farrier Business Clients

5 Ways to Use Promotional Materials to Gain New Farrier Business Clients

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Could your farrier business benefit from new clients? Growing your farrier business isn’t as challenging as it may seem, especially when you know how to effectively use promotional materials, like flyers and business cards. Here are 5 ways to put promotional materials to work for your business. Flyers Looking for an affordable, simple way to advertise your farrier business? Draw up a flyer and post it in local barns, tack stores, feed stores, and other areas that your potential clients frequent. Read more [...]

4 Strategies for More Effective Invoicing for Your Farrier Business

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You might not think much about your farrier business invoicing, but truth is, invoices are an important part of your business. If you’re quickly writing up invoices after each appointment, you might be missing out on some of the ways that you can make your invoices more effective so that they work better for your business. Consider these 4 ways you can increase the effectiveness of your invoicing. Go Digital Paper invoices? They’re not super practical. They can be easily lost, they’re Read more [...]

Are You Wasting Time In These 4 Areas of Your Farrier Business?

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With a busy schedule full of appointments, you can’t afford to be wasting time in your farrier business. But many farriers spend unnecessary time on four particular tasks. Take a look below – are you wasting time in your farrier business? Appointment Reminder Calls Appointment reminder calls are time-consuming, and it can be difficult to fit them in throughout your day when you’re on the road. However, not performing appointment reminder calls can also waste your time if you show up for Read more [...]

5 Important Business Skills Every Farrier Should Have

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Running a farrier business doesn’t just come down to your skills in horse hoof care, although that’s certainly a big part of it. Not only will you need farrier skills, but you’ll also need a few key business skills to run a successful farrier business. Sales If you want to gain new customers and build your business, you’ll need some sales skills. You don’t have to be a super-slick salesperson, but you do have to be able to convey why clients should hire you for their horses’ hoof Read more [...]

5 Ways to Continue to Improve Your Talents As a Farrier

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Your farrier business is only as good as your farrier skills are. And since we’re constantly learning more about hoof care and discovering new techniques, it’s important to continue to develop your talents. These 5 methods will help you to do that, even when you’re working full-time. Work with a Coach or Mentor If you’re early on in your career, it’s a great idea to work with a coach or a mentor. (Though a coach or mentor may also be beneficial even later on in your career.) If you’re Read more [...]
How a Big Business Mentality Can Improve Your Farrier Business

How a Big Business Mentality Can Improve Your Farrier Business

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Yes, that’s right – big business mentality can help improve your farrier business. Now hold on, hear us out. We’re not suggesting by any means that you start treating your farrier business like it’s a massive company. Instead, we’ve identified a few aspects of a big business mentality that you can use to improve your farrier business and help it stand out from the competition. Give us just a few minutes of your time and we’ll explain. Increase Your Professionalism When you Read more [...]

4 Ways to Better Manage Your Farrier Business Schedule

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How well do you currently manage your farrier business schedule? Do you find yourself running late for appointments, or arriving to appointments only to find that the client has forgotten you were coming? By learning to better manage your schedule, you can increase your productivity – and your profits. Here’s how. Schedule Geographically Have you ever had days when you felt like you were driving in circles? One appointment was located in some out-of-the-way location, then you had to Read more [...]
6 Content Ideas for Your Farrier Business Facebook Page

6 Content Ideas for Your Farrier Business Facebook Page

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If you want to grow your farrier business and engage your current clients at the same time, then you may want to focus on your farrier business’ Facebook page. Facebook pages allow you to connect directly with your followers, and can be a valuable marketing tool to help you bring in new clients, too. Want to ramp up your Facebook page, but are you wondering just what you should be posting? These six content ideas will help you get started. Tips and Tricks Your clients are horse owners Read more [...]
The Farriers App At the International Hoof-Care Summit

Why You Absolutely Need To Come See The Farriers App At the International Hoof-Care Summit

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It’s no secret that if you’ll be anywhere near Cincinnati, Ohio on January 23rd through the 26th, then you need to head to the International Hoof-Care Summit. It’s the go-to place for farriers, offering great networking opportunities, tons of speakers ready to share innovative ideas with you, and a great trade show. But there’s another reason to get over to the International Hoof-Care Summit: If you come and visit Simon Notley, founder of Equitotal and The Farriers App, you’ll be able Read more [...]

How to Use Photos to Promote Your Farrier Business

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When you’re working on a horse, stopping to take photos is probably not high on your priority list. But photos are important tools that can help you to promote your farrier business. Here are four ways you can use photos to promote your business, as well as some tips on getting the photos that you need. Business Cards Want to quickly catch the attention of a prospective client? Put a great photo on your business card. A colorful, eye-catching photo will help to gain attention, so your card Read more [...]